Any Marketing Guru's Here? - TriStateTuners.com :: Home of Tristate Auto Enthusiast

ITSTOCK · 03-31-2008, 01:27 PM

I've got a real simple question...

Which do the marketing guys prefer to use, the word "ANY or the word "EVERY"?

Or do you have an alternative (and I don't want to use all).

I'm leaning towards "EVERY", but I want some more advice. This has been holding me up for about 4 months now and I need to pick one.

Any other advice is appreciated, such as capital letters vs non, any other words, etc.

Thanks!

Kerplunk105 · 03-31-2008, 01:39 PM

Every!

Scapegoat · 03-31-2008, 01:42 PM

+1 for every

ITSTOCK · 03-31-2008, 03:04 PM

Every it is!

US_R33 · 03-31-2008, 03:21 PM

meh, i would lean more towards the any....feels "broader"

ITSTOCK · 03-31-2008, 03:26 PM

I've got damn close to a couple hundred replies on a couple of sites, and you are the first that stated any! I thought it was a tough decision (obviously, since I'm asking), but it seems like the general, overwhelming answer is every.

US_R33 · 03-31-2008, 03:29 PM

lol, i've never been one to conform with the masses

Scapegoat · 03-31-2008, 04:08 PM

"any" to me implies that the budget has yet to be created by the prospective client.

While "every" feels as if you're ready to work with the budget they've created. And you're saying, "we know you know you're business, and we're ready to work with you"

US_R33 · 03-31-2008, 04:16 PM

hmmm, yeah i can see that too

agoodall · 03-31-2008, 06:28 PM

Quote:

Originally Posted by Scapegoat

While "every" feels as if you're ready to work with the budget they've created. And you're saying, "we know you know you're business, and we're ready to work with you"

i think both have their +'s i would say the line out loud accenting/punching the words "any" and "every" like it was being read on the radio

Bright ideas for ANY budget

Bright ideas for EVERY budget

"every" carries more power and has more of a professional sound to it

futuredsmowner · 03-31-2008, 06:33 PM

i would use any and i would capitalize it. Reason being that it is much more broad than every. Also, every just sounds a little juvenile compared to any.

Just to state where I am coming from, I will have my MBA in Marketing in May.

cmr076 · 03-31-2008, 08:24 PM

any seems like your generalizing, like "we need business we will take you NO MATTER WHAT" or, "we will take what we can get". every sounds more personal, like "we cater to people like YOU, and know what people like YOU need". Consumers want to feel like they were selected as individuals, not like they are being herded into something. just my .02

Charged SVTF · 03-31-2008, 08:43 PM

Every budget. Any is a desparate plea!

grimm · 03-31-2008, 09:14 PM

every... it's slightly more positive
any.. carries a more negative tone (just slightly)

you could also try "all" budgets, but, thats kind of middle of the road.

CleanNeon98 · 03-31-2008, 11:08 PM

Bright ideas for your budget!

Puts it into a more personal level, something people like these days.

It also depends on the kind of firm putting out the slogan, but if it were up to me, I would say it like I did...is this for work or a school project or what?

wrx_snobordr · 04-01-2008, 09:13 PM

Every, it sounds more inclusive. Any sounds negative, like we will do it if we have too. If your goal is a personalized touch then go with "Bright ideas that fit your budget."

I would also either drop the yellow period or make it blue.

Charged SVTF · 04-01-2008, 09:16 PM

Quote:

Originally Posted by wrx_snobordr

Every, it sounds more inclusive. Any sounds negative, like we will do it if we have too. If your goal is a personalized touch then go with "Bright ideas that fit your budget."

I would also either drop the yellow period or make it blue.

Drop it....it a fragment. Never punctuate a fragment. If you want to be creative, leave the slogan open ended.

Bright ideas that fit your ____________ (enter personalization here)

03-31-2008, 01:27 PM	#1
ITSTOCK Tri-State Post Whore Join Date: Sep 2005 Member #844 iTrader: (0)	Any Marketing Guru's Here? I've got a real simple question... Which do the marketing guys prefer to use, the word "ANY or the word "EVERY"? Or do you have an alternative (and I don't want to use all). I'm leaning towards "EVERY", but I want some more advice. This has been holding me up for about 4 months now and I need to pick one. Any other advice is appreciated, such as capital letters vs non, any other words, etc. Thanks!

03-31-2008, 01:39 PM	#2
Kerplunk105 Tri-State Post Whore Join Date: May 2006 Location: Langhorne, PA Member #1967 My Ride: 2007 Subaru Impreza iTrader: (2)	Every! __________________ ~Elizabeth~

03-31-2008, 06:33 PM	#11
futuredsmowner Tri-State Aficionado Join Date: Apr 2006 Member #1837 My Ride: 08 BMW 335XI iTrader: (0)	i would use any and i would capitalize it. Reason being that it is much more broad than every. Also, every just sounds a little juvenile compared to any. Just to state where I am coming from, I will have my MBA in Marketing in May. __________________ 1997 Ford Ranger, 1999 Acura Integra - RIP To view links or images in signatures your post count must be 10 or greater. You currently have 0 signatures. 1996 Acura Integra - Totaled by my brother To view links or images in signatures your post count must be 10 or greater. You currently have 0 signatures. 1995 Eagle Talon AWD w/ Built 6bolt, 2x 1990 Eclipse GSX's - Sold 1997 Lexus ES300 - DD

03-31-2008, 08:24 PM	#12
cmr076 Tri-State Post Whore Join Date: Aug 2006 Location: blue bell/gwynedd valley, PA Member #2319 My Ride: S4 iTrader: (8)	any seems like your generalizing, like "we need business we will take you NO MATTER WHAT" or, "we will take what we can get". every sounds more personal, like "we cater to people like YOU, and know what people like YOU need". Consumers want to feel like they were selected as individuals, not like they are being herded into something. just my .02 __________________ 135 ├┼┼╕ 246R

03-31-2008, 08:43 PM	#13
Charged SVTF Tri-State Post Whore Join Date: Mar 2007 Location: Lansdale, PA Member #4118 My Ride: 2002 Ford Focus SVT iTrader: (0)	Every budget. Any is a desparate plea! __________________ Charged SVTF - AKA: Tim Jackson Racing Supercharged SVT Focus To view links or images in signatures your post count must be 10 or greater. You currently have 0 signatures. FocusSport CoolFlo Intake - Focus Central 65mm TB - Ford Racing Coated Headers - Cat Delete - Borla 2.5"

03-31-2008, 01:42 PM	#3
Scapegoat TST Ruined My Life! Join Date: Dec 2005 Location: stop looking at my gold Member #1208 iTrader: (1)	+1 for every

03-31-2008, 03:04 PM	#4
ITSTOCK Tri-State Post Whore Join Date: Sep 2005 Member #844 iTrader: (0)	Every it is!

03-31-2008, 03:26 PM	#6
ITSTOCK Tri-State Post Whore Join Date: Sep 2005 Member #844 iTrader: (0)	I've got damn close to a couple hundred replies on a couple of sites, and you are the first that stated any! I thought it was a tough decision (obviously, since I'm asking), but it seems like the general, overwhelming answer is every.

03-31-2008, 04:08 PM	#8
Scapegoat TST Ruined My Life! Join Date: Dec 2005 Location: stop looking at my gold Member #1208 iTrader: (1)	"any" to me implies that the budget has yet to be created by the prospective client. While "every" feels as if you're ready to work with the budget they've created. And you're saying, "we know you know you're business, and we're ready to work with you"

03-31-2008, 09:14 PM	#14
grimm Tri-State Post Whore Join Date: Dec 2006 Member #3058 iTrader: (2)	every... it's slightly more positive any.. carries a more negative tone (just slightly) you could also try "all" budgets, but, thats kind of middle of the road. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 signatures.

03-31-2008, 11:08 PM	#15
CleanNeon98 TST Ruined My Life! Join Date: Jun 2006 Location: Philadelphia Member #2029 My Ride: "Honey Badger" Turbo Miata iTrader: (8)	Bright ideas for your budget! Puts it into a more personal level, something people like these days. It also depends on the kind of firm putting out the slogan, but if it were up to me, I would say it like I did...is this for work or a school project or what? __________________ 2004 MAZDASPEED MX-5 : 328whp / 308wtq / 2500lbs 2012 Toyota Prius 2 : Daily Driver Last edited by CleanNeon98; 03-31-2008 at 11:10 PM.

04-01-2008, 09:13 PM	#16
wrx_snobordr Tri-State Addict Join Date: Dec 2004 Member #21 iTrader: (1)	Every, it sounds more inclusive. Any sounds negative, like we will do it if we have too. If your goal is a personalized touch then go with "Bright ideas that fit your budget." I would also either drop the yellow period or make it blue. __________________ Stock

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