HotWheels Marketing Stunt - TriStateTuners.com :: Home of Tristate Auto Enthusiast

grimm · 12-07-2012, 03:37 PM

http://www.adweek.com/adfreak/hot-wh...ng-lots-145789
Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when they came out of the stores. Not sure if they cleared this with the owners first or just did it on the sly (well, as sly as something this conspicuous can be). But it's certainly a fun reminder that Hot Wheels are still around. Well, I guess it wouldn't be as fun if you had to wait around with an armful of groceries while they take down the box and tourists pose for photos in front of your car. Or if you own one of the cars on this list. Via Adverve.

AutobahnRacer · 12-07-2012, 06:10 PM

Why is it in Spanish?

laser92dsm · 12-07-2012, 08:55 PM

Quote:

Originally Posted by AutobahnRacer

Why is it in Spanish?

Not Spanish, it's Portuguese.

It would be pretty funny to walk outside and see your car in a Hot Wheels box. Guess they are letting the world know "We still exist".

12-07-2012, 03:37 PM	#1
grimm Tri-State Post Whore Join Date: Dec 2006 Member #3058 iTrader: (2)	HotWheels Marketing Stunt http://www.adweek.com/adfreak/hot-wh...ng-lots-145789 Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when they came out of the stores. Not sure if they cleared this with the owners first or just did it on the sly (well, as sly as something this conspicuous can be). But it's certainly a fun reminder that Hot Wheels are still around. Well, I guess it wouldn't be as fun if you had to wait around with an armful of groceries while they take down the box and tourists pose for photos in front of your car. Or if you own one of the cars on this list. Via Adverve. __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 signatures.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Hotwheels collectors	Teku18	Off-Topic	36	11-15-2010 05:19 PM
Marketing Assistant & Marketing Clerk positions	DiabloMR2	Networking: requests and offers	8	07-02-2009 01:15 PM
240sx diecast / hotwheels / rc car ?	frosti108	General Car Related Chat	6	12-03-2008 01:31 PM
Short movie made with hotwheels cars.	sj2000stratus	Gallery	11	03-09-2007 01:25 AM

12-07-2012, 06:10 PM	#2
AutobahnRacer Tri-State Post Whore Join Date: Jun 2006 Location: TriState, PA Member #2056 iTrader: (3)	Why is it in Spanish?