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Shoot closer towards sun rise or sun set; the lighting is much softer when the sun is slightly above the horizon. If you can't shoot at those hours, a partly cloudy day works decent since the clouds act as a softbox. Using multiple strobes is your best option for flexibility, not having to rely on the time of day since you're able to overpower the sun with 3-4 good speedlites or 2 strobes that are capable of about 250-300 ws.
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