I have to say, it definitely didn't hurt as much as I thought. I've heard some horror stories.
Anyway, I walk in, said I'm here for an industrial. Filled out all the paperwork, and waited for the piercer. She came out, asked what side I was doing and sat me down. From there, she marked out where it would go so I would get elf ears, and asked if it was ok. She measured out the barbell to my ear, found one that fit and went to town.
To be honest, I never felt the bottom pierce. At all. Didn't even know she did it. I felt the top one and it hurt. It's still throbbing, actually. The only reason I knew she did the bottom one is because she said "I'm putting the ball on now" and I said, "Wait, that's it? What about the bottom one?" and she looked at me funny and said, "I did that one first."
I like it. I'll throw up a pic in a bit.