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I think is sort of what our sales people do where I work. You need to find out who the person is targeting, what market, and then tell them how a certain section of your paper is geared to target that market. You need to show them that it is a smart business decision to choose your paper over the competition with some facts and figures. I have learned that if you show clients the potential for a large return on investment they will give you a chance. If you pull through for them, they are yours for a long time.
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