I looked at the demos for this plug-in, and quite frankly, this is the kind of thing that spawned and earlier thread regarding photoshop:
"Great pictures or just good photoshopping"
http://www.tristatetuners.com/forum/...ad.php?t=30825
These effects can be done in PS without this plug in, just takes a little more playing. One can highly distort and alter the original image to the extent that it becomes a different image. Don't get me wrong, I'm not saying this is bad, just saying it messes with the integrity of the original image.