Quote:
Originally Posted by rocknrace03
During my internship with SOA, i asked about why we lost models like the hatch or turbo leggy wagons.
In short the answer is: "Because for every one enthusiest car that sells over the course of 3 months, we could sell 10 outbacks/foresters/legacys using that same parking spot"
I guess the enthusiasts killed it really. People said they'd buy it, but then they never do, or they wait and buy used. So i guess from a macro level it makes sense.
Luckily I think subaru will always make the wrx/sti, its their hero car and very important to their roots. Unfortunately I dont think we'll see a hatch again
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Same story when I worked at VWoA. Enthusiasts are such a small niche of the overall market they just didn’t matter much.
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